Monday, April 5, 2010

Adidas Schools

This is a post I have been meaning to write for about a week or two, and UCLA's recent renewal of its deal with Adidas was the final straw. Below is a list from the Big-6 conferences of those teams that are currently in partnership with Adidas as its main sporting supplier.

ACC:
NC State

Big 10:
Michigan
Indiana
Wisconsin
Northwestern

Big 12:
Kansas
Nebraska
Baylor
Texas A&M

Big East:
Louisville
Notre Dame
Cincinnati
Seton Hall

Pac-10:
UCLA

SEC:
Tennessee
Arkansas
Mississippi State

As you can tell, some conferences have very weak representation with Adidas (ACC & Pac-10) while others such as the Big 10, 12, and Big East have a fairly strong representation. It seems like Adidas does well in the Northeast and Midwest regions of the country, as well as a pretty good job in the South and Plains. Clearly though, it needs to ensure it uses its lone school in the West properly, because losing it somewhere down the line would be devastating to it. Lets hope the people at Adidas realize that.

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