Adidas:France, Spain, South Africa, Argentina, Mexico, Greece, Paraguay, Germany, Denmark, Slovakia, Japan, Nigeria
Nike:United States, Slovenia, Brazil, Portugal, Holland, Serbia, South Korea, Australia, New Zealand
Puma:Algeria, Switzerland, Uruguay, Italy, Ivory Coast, Ghana, Cameroon
Others:
Honduras, North Korea, Chile, England
Clearly, it is a three horse race between Adidas, Nike, and Puma as I mentioned above. Puma has a huge stronghold on the African continent as the only country which is not representing the German company is Nigeria, which is rocking the gear of another German company (Adidas). As far as the two real giants go, the cake goes to Adidas in the world of football. As if having the rights to outfit referees and provide the official ball weren't enough, they are represented through 12 countries, compared to 9 of Nike.
Before you pass final judgement, realize:
ReplyDeleteEngland is sponsored by Umbro, a subsidiary of Nike.
Also, Brazil is probably one of the best-selling jerseys of all time; if they make a good showing, sales will skyrocket.
That said, Adidas's grip on Spain, Argentina, Mexico, and Germany (not to mention the host country) outweighs Nike's power.
Nike is still making their push into the world football market; they've tended to focus on American sports. It will be interesting to see what their money can do for the sport of soccer in the U.S.